amano reports: applied research on the markets of meaning

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reports

Applied research, with sources on display.

Sectoral reports on the markets in which we operate, produced by OFÍCIO — amano. Each document declares the reliability of the sources themselves.

01 · the most recent edition
edition no. 8 OFFICE — amano · 2026

wood, stone and fiber

Brazil dominates the matter and does not master the language of the matter. It exports volume at the beginning of the chain and imports meaning at the end of it: 2026 data on wood, stone and surface, the tariff that exposed the problem and the seven fronts where it is still possible to change the game.

19 sections · 12 geographies compared · 3 scenarios
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02 · the bookshelf
Line drawing: table set seen from above, with a golden spot in the centeredition no. 7 · 2026hospitality is everywhereAll net growth in global luxury since 2023 has come from hospitality, gastronomy, wellness and travel. The report reads what happens when the hotel's repertoire leaves the hotel and starts to organize residence, retail, work, wellness, health and brand, with the Brazilian focus and the global benchmark side by side.16 sections · Brazil section · global benchmark · horizon 2019 to 2030 · six languages Line drawing: two crystal glasses in close-up, with gold on topedition no. 6 · 2026wealth atlasWho is rich in Brazil, where this wealth is and how it behaves. It covers the global scale, the Brazilian concentration and the heritage geography of Paraná and Curitiba, with three sizing scenarios and the premises of each one spoken out loud.14 sections · 4 geographies · classified evidence · six languages Line drawing: glazed facade at dusk, with warm light and people enteringedition no. 5 · 2026the new showroomThe transition from the showroom as visible inventory to the showroom as relationship infrastructure. It measures eight Brazilian markets, reads eight reference houses in the world and proposes the pile of metrics that are missing when the sale does not end in the store.19 sections · 8 markets · 8 global cases · six languages Line drawing: person walking through a field towards a low, flat-roofed house.edition no. 4 · 2026return to the fieldThe field stopped being an origin and became a destination. It separates the movement into four layers, covers the five regions where it takes place and shows why the rule that defines who can buy land in Brazil is, at the same time, the biggest limit and the greatest protection in the sector.16 sections · 60 indicators · 9 countries · six languages Line drawing: tall building with a helipad on top and a helicopter landed, gold marking the helipadedition no. 3 · 2026anatomy of Brazilian luxuryWho is, where is he and how does the high-end Brazilian consumer decide, read in parallel with China, India, Russia, the Middle East and Europe. Provides a sector-by-sector opportunity radar.12 sections · 10 sector radar · six languages Work table with material charts and color samplesedition no. 2 · 2026material culture trendsThe entire terrain in which the house operates, measured: creative economy, design and city, the migration of product to encounter, the paradox of attention and the house changing function.11 sections · 10 sector radar · 7 markets · six languages Contemporary interior open to a tropical gardenedition no. 1 · 2026latin america in focusHow cultural intelligence is redesigning home textile opportunities in Latin America: demographics, consumer behavior, wellness and China's economic presence in the region.12 sections · six languages · under review

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03 · how we read

We prefer to declare the solidity of what we say.

Market material rarely tells you where the number it presents comes from. Our reports classify each source into three levels, and the classification appears in the body of the document, next to the data.

When two sources differ, we point out the divergence rather than silently choosing the most convenient one.

T1

Reference consultancy, multilateral organization or recognized research institution.

T2

Official source, sectoral association or primary administrative data.

T3

Commercial market research, presented as a range and not as an exact value.

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Applied research, with sources on display.
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04 · made to order

Studies are also done for a specific question.

The studies published here arise from topics that interest us. When a brand or institution has its own issue, the work is carried out on request by OFFICE — amano, with the same accuracy of sources.

It is common to start with a preliminary study, free of charge, about the interlocutor's sector. It's not a commercial courtesy, it's a demonstration of a method.

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Research notes and graphs on the table
We prefer to declare the solidity of what we say.
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05 · the list

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