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amano — CONNECTIONS
Reach whoever decides, without noise.
Healed relationship and brand activation. Mapping, selecting and approaching qualified audiences for brands that need reputation, not reach.
Reach whoever decides, without noise.
Healed relationship and brand activation. Mapping, selecting and approaching qualified audiences for brands that need reputation, not reach.
Attention and trust are in short supply. Advertising alone doesn't solve it.
Purchasing and reputation decisions are strongly influenced by recommendations between people and by in-person and tactile experiences, much more than by advertising.
At the same time, trust in leaders and the media remains low, and the public values close voices and concrete experiences. In a B2B environment, the perceived impact of events and meetings remains high and growing.
An editorial matchmaker, not a contact list.
amano — CONNECTIONS is the public relations and brand activation service through originations and curated connections. We operate like an editorial matchmaker: we put together lists, bring together the right people, form tables and deliver tailored activations.
From on-demand mailing to host selection, from audience curation for events to product seeding for ultra-select groups. Delivery is not a list, it is a constructed path.
We build brand objective-specific guest lists from our highly curated proprietary mailing list, augmented when necessary with active research and manual validation.
We select who opens the house, who leads and who makes up the conversation, ensuring complementarity and reputational affinity.
We define profiles, quotas per segment and strategic presence per table, avoiding a homogeneous room and optimizing useful meetings.
We select the right recipients for gift experiences and editorial sending, prioritizing qualified influence and cultural adherence, never indiscriminate volume.
Every connection becomes a next step: formal presentation, meeting, product testing, content co-creation or partnership.
Each product has its own objective, curation criteria and deliverables. They can be contracted separately or combined into a larger program.
Custom list of people with high cultural fit and qualified influence. Recommended for launch, positioning, exploratory research with decision makers or validation of hypotheses. Each name comes with an invitation justification.
Complete audience design, selection and preparation of hosts, with conduction script. Suitable for private dinners, themed salons and sessions with decision makers at a single table.
We orchestrate multichannel invitation, confirmation and briefing of participants, so the client can maintain focus on the content and delegate relational logistics to a specialist operator.
Product seeding and editorial gifting for an ultra-select group, with personalized curatorial letter and feedback report, spontaneous mentions and contact requests.
Combination of private table and thematic seeding in the same narrative arc, to accelerate relationships and origination of opportunities in high-value categories.
Whoever builds the market occupies its center.
Reputation or business objective, desired audience and brand tone of voice.
Profile, seniority, sectors, geography and brand sensitivity.
Mining our proprietary mailing list, external scouting and reputational checking.
Narrative, channels, confirmation and delivery or event experience.
Meet, table, send, private session or microactivation.
Acknowledgments, formal presentations, agenda and report.
A brand of finishing materials for corporate architecture wants to enter the repertoire of offices that specify retrofit in São Paulo.
We defined the profile: partners and senior architects from ten to fifteen offices with relevant experience in commercial projects, aesthetic sensibility compatible with the brand.
We crossed the proprietary mailing list with targeted scouting, arriving at a list of twelve names with individual justification for invitation.
A table and hosts ten chairs, with a guest architect as host and narrative built around acoustics and corporate retrofit.
Led dinner, with guided conversation and balanced speaking time between guests.
Result report with four specification meetings scheduled over the following four weeks, and two product tests scheduled directly with the offices present.
Quality over volume, always with consent.
Every contact base operates with documented consent, clear purpose and storage of evidence, following the LGPD. Unsubscribe routes are always simple.
At seeding, we prefer postage-free shipping because this preserves the authenticity of the experience. When there is an expectation of publication, the terms are clear from the beginning. Studies show that gifting without compensation tends to generate more trust than paid content.
Bases with documented opt-in, explicit purpose and evidence storage. Simple unsubscribe routes, always.
Preference for shipping without postage request. When publication is expected, simple and clear terms from the beginning.
Registration of invitations, attendance, interactions and follow-ups. Reports organized by action and season.
Specific authorization whenever there is public registration, with organized documentation of each ritual of coexistence.
Invitation acceptance rate, effective presence, group diversity and sense of fit perceived by the brand.
Spontaneous mentions, qualified reach, useful engagement and brand mentions outside the direct control of the action.
Number of active introductions, scheduled meetings, product trials, and open commercial opportunities.
Remembering key messages, requesting future invitations and satisfaction with the experience.
The priority for connections and experiences as an investment channel is based on the combination of word of mouth, trust and the performance of events as a brand impact channel.
A brand of material or finish can have an excellent product and be invisible to the office that defines the work. The work here is to build presence in the project repertoire, not in the sales funnel.
Projects that need a perception of value built in advance, with the specialized press, the project market and local opinion makers.
Brands that want to leave the competition for price and enter the competition for meaning, associating themselves with contexts with their own aesthetic authority.
Cultural and educational institutions that need to bring the right programming to the right audience, with guest curation and impact.
We operate with three commercial formats. In all of them, we apply SLAs, metrics and results reporting thirty days after the action.
Priced by complexity, volume of names and deadline. Recommended for specific and isolated actions.
Set of actions within a quarter or semester, with efficiency of scale, calendar and continuous learning.
Monthly retainer with recurring hours and deliveries, agenda priority, ongoing governance and quarterly roadmap.
We work on a project basis, with a defined scope and deadline, or in continuous monitoring. In any case, no proposal is made before understanding the problem.
Tell us the context and we will return a preliminary reading of the scenario, free of charge and without obligation.
We start from a proprietary mailing list built name by name, with registered history and preferences. Each criterion of relevance, reputation and complementarity is explicit, and we expand it with external scouting, maintaining the same quality rule.
No. The standard practice is to send without a postage request, called no-ask gifting, which preserves the authenticity of the experience. When there is an expectation of publication, this is combined with transparency from the beginning, never as an opinion purchase.
Every base operates with documented consent, explicit purpose and storage of evidence, following the LGPD. The unsubscribe route is always simple and available.
Yes. The scope fee is designed exactly for this: an isolated action, priced according to complexity, volume of names and term, without requiring a recurring contract.
We measure in four dimensions: relationship, influence, business and culture. The results report arrives within thirty days of the action, with active introductions, scheduled meetings and open opportunities, not just presence.
Every relationship starts with a conversation. Tell us the context and the challenge, and we will respond with an initial reading of the scenario.
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