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LIVE — amano
The house's event producer.
Design and integral production of experiences for brands. Curatorial dinners, workshops, tours and retreats, from concept to room operation.
The house's event producer.
Design and integral production of experiences for brands. Curatorial dinners, workshops, tours and retreats, from concept to room operation.
The face-to-face meeting has become the most effective channel there is.
As the cost of digital attention rose and trust in advertising fell, the in-person experience did the opposite. It stopped being a secondary budget line and became the center of the brand strategy.
The reason is simple and difficult to replicate: presence cannot be skipped, it cannot be blocked and it cannot be outsourced to an algorithm. Whoever was in the room remembers.
A comparison helps to determine: the cost per qualified contact generated in a face-to-face environment is significantly lower than that of cold prospecting, in addition to producing a relationship and not just registration.
The house's event producer.
LIVING — amano is the producer of events for third parties amano creative house, and also the platform where the philosophy of the house takes the form of experience.
This means that we don't just design the encounter. We assume full execution: curation, scenography, suppliers, hospitality, logistics, room operation and registration. The brand hires a result, not a concept to produce later.
We serve brands from any segment that seek memorability, reputation and commercial consequences, in unique experiences or serial programs. Always in a small format: between 6 and 20 people in most meetings, because that is the scale on which a conversation really takes place.
The repertoire is organized into families, each with defined typologies. Every experience starts with one of them and can be combined or custom designed from there.
Table-side experiences with curated gastronomic service, narrative guidance and hospitality protocol.
Craft experiences led by guest artists and masters, in which the guest does and does not just watch.
Travel experiences, curated by places, hosts and sensory stops along the route.
Experiences of extended duration, with practice programming, guided meals and a slow pace.
Each typology can be executed in three intensities. The choice defines duration, production and investment. No, capacity: it is always small, at any intensity.
The scale is a curatorial decision, not an operational limitation. The ideal point is between 6 and 20 people, where a conversation still takes place around a single table. Thirty already require special room design and management to avoid fragmentation. Fifty is the absolute ceiling, reserved for rare moments. Above that, it's not our job: it becomes an event, and we don't do events.
The place is part of the argument.
The experience can take place in a partner environment with compatible aesthetics, outside the city, on the move or in another country. The choice of setting is not logistical, it is a curatorial decision: it determines what the meeting can say.
Closed environments with aligned aesthetics, own or partner, where the table organizes the experience.
Countryside, mountains, coastline and historic cities. Where the landscape comes in as a narrative element.
Trains, boats, gardens and roofs. The displacement becomes part of the dramaturgy of the meeting.
Destination itineraries with local hosts, curatorial agenda and full production.
Every experience responds to a commercial intent.
Before choosing a format, we define what the brand needs to happen. It is this answer that guides the typology, list of guests and room design.
Present a product, collection or line of services to an audience that decides and resonates.
Transmit technical or aesthetic repertoire through a masterclass, workshop or guided conversation.
Bring the brand closer to senior executives, the press, content creators and project professionals.
Create a fraternity, club or affinity program that continues throughout the year.
| objective | table | studio | path | retreat | indicated intensity |
|---|---|---|---|---|---|
| launch | recommended | possible | recommended | least recommended | essence |
| educate | possible | recommended | possible | possible | immersion |
| relate | recommended | possible | recommended | possible | essence or immersion |
| found community | possible | recommended | possible | recommended | immersion or transformation |
The matrix guides, does not determine. Combinations outside the recommendations are possible and sometimes are exactly the point, as long as the choice is conscious and the operating cost is declared.
Qualified reach, demonstrations carried out, qualified leads, declared purchase intention and spontaneous mentions in the press.
Attendance per block, downloads of support material, learning assessment and conversion of guest into recurring participant.
Confirmations converted into presence, average length of stay, meetings scheduled within thirty days and new qualified records in the database.
Retention per chapter, engagement between meetings, spontaneous indications of new participants and recurrence throughout the cycle.
The indicators are agreed upon in the diagnosis, before the concept. A meeting without a defined indicator is a meeting that no one will know if it worked.
End-to-end production.
Every experience, in any family or intensity, includes a base set. Scalable items are added according to objective and investment.
Definition of commercial, public objectives and indicators. It is the step that avoids producing a beautiful and inconsequential event.
Choosing the theme, the list of guests and the dramaturgy of the meeting. The guest list is made up person by person and determines the outcome more than any other factor.
Full execution with approved suppliers, schedule by room time and prior technical check.
Monitoring during the experience, with fine adjustment of pace and direction according to the guests' response.
Report with presence, permanence, emerging themes, identified developments and continuity plan.
Minimum production period: fourteen days for essence intensity formats. Serial programs and destination itineraries require planning months in advance.
Conducting combines creative freedom and process rigor. A curatorial board made up of the creative direction, thematic curators and executive production defines guidelines, approves concepts and supervises execution.
There are four approval gates throughout the project: briefing, concept, budget and delivery. No stage progresses without validation of the previous one, which reduces rework and protects the brand's budget.
Curatorial criteria: adherence to the house's philosophy, originality of the concept, cultural repertoire involved and real suitability for the invited public.
Three combinations that work.
Each one is born from a different objective and shows how family, intensity and scenery combine in practice. They serve as a starting point, not as a closed catalogue.
Brief: bring together architects and the press by presenting the brand's new line.
Setup: long table, six labels in two blocks, sommelier as host, signed mise en place.
Script in seven scenes: silent arrival, method and sensory card, first block, light pause, second block, toast with brand gesture, farewell with souvenir.
Brief: build a repertoire of materials and increase the brand’s authority among those who specify.
Setup: series of three meetings in a warehouse or restored space, with masters of ceramics, calligraphy and composition.
Chapter script: welcome and safety orientation, craft demonstration, guided practice, final demonstration and delivery of the participant guide.
Brief: position the brand on the international circuit, generate strategic relationships and produce premium content.
Setup: four days in a cultural destination with local hosts, visits to ateliers and galleries and networking dinners.
Macro script: arrival and cultural briefing, two days of curated visits, relationship dinner, editorial day of targeted capture, closing with next steps.
What is agreed before starting.
Experience production is a deadline business. Therefore, each intensity has its minimum contracting period and its scope freeze date, after which any change generates additives with a declared impact on scope, deadline, risk and cost.
None of this appears later. Go to the proposal, before signing.
| intensity | minimum contract period | scope freeze | deliveries |
|---|---|---|---|
| essence | 14 working days | 7 days before | photographic selection in D+2 and report in D+30 |
| immersion | 30 business days | 14 days before | gallery in T+2, short video and report in T+30 |
| transformation | 60 business days | 30 days before | editorial, mini-documentary and executive report in D+30 |
Minimum quality of thermal and acoustic comfort verified in a prior technical check. Hot room, cold room or room with echo overturns any curation.
In case of proven unavailability of a chef, artist or specialist, replacement will be made with an equivalent, at no additional cost to the brand.
The entire chain operates with approved suppliers and service levels by category, with insurance and compliance documentation issued before assembly.
In case of force majeure, the date is rescheduled preserving costs already incurred, and editorial and relationship deliveries migrate to the nearest cycle.
How the price is made up.
We do not publish a table because there is no standard experience. We publish the logic, which is what allows you to compare proposals and understand what you are paying for.
Every proposal presents direct costs grouped by cost center, with transparency about what is a transfer and what is a house fee.
Fixed price per project or per season. Covers diagnosis, concept, script in seven scenes, sensory sheet and creative direction.
Percentage applied to direct costs. Covers budgeting, scheduling, hiring, technical checking and room management.
Full transfer, grouped by cost center: talent, location, scenography and technique, gastronomy, logistics, insurance and registration.
Optional and linked to goals agreed upon in the diagnosis, such as measured satisfaction, qualified leads, impact or attributed sales.
Continuity trails: a successful core experience usually becomes an immersion series with a quarterly calendar; a mature series becomes an annual transformation with a mission or retreat; and a consolidated transformation becomes a proprietary program for the brand, with signature and co-authorship.
Who signs, who authorizes, who can publish.
Unresolved rights stop publication after the meeting has already taken place, and it is too late to correct. Therefore, the documentation is treated as mandatory delivery, with its own deadline within the schedule.
"Experience for LIVING — amano co-authored with [brand]. Curation and creative direction VIVER — amano. Guest [Talent].” The co-branding visual hierarchy is agreed upon concept approval.
Consent collected at RSVP and check-in, with refusal possible in the field. Non-catchment areas are mapped and marked for the registration team.
Specific authorization from each artist for exhibition, photo and video. Music performance and synchronization licenses when there is audiovisual capture.
The original capture files remain with the house; the brand receives a license to use it for the agreed purposes, terms and territories, with credits preserved in every republication.
Thematic or sectoral exclusivity only when contracted, with duration and scope registered. If there is a launch, an embargo window and list of vehicles are defined.
Co-authorship and co-branding term, image authorizations, applicable licenses and official credit sheet for publication and press material.
Tell us the objective and we'll get back to you in two business days with an initial reading. Preliminary concept in five.
The clearer the commercial objective, the better the concept we can propose. It is not necessary to have a defined format.
We do not operate with fixed space, and that is a choice. Each experience calls for a different scenario, and working with a network of partner environments allows you to choose the place that suits the concept rather than adapting the concept to the available place.
Small, always. The sweet spot is between 6 and 20 people. Thirty already requires a special room design so that the conversation does not fragment, and fifty is the absolute ceiling, reserved for rare moments. We do not produce mass-audience events: what we deliver is quality of connection, and it does not survive on scale.
We produce. LIVING — amano is the event producer for third parties, with responsibility for suppliers, logistics, hospitality and room operations. The brand receives the meeting ready, not a concept to execute later.
Fourteen days for formats of essential intensity, as long as the agenda allows it. Destination series and itineraries require planning months in advance, due to their dependence on talent, travel and accommodation.
It depends on the objective. It can be from the brand, it can be curated from the house's network, or it can be mixed. The composition of the room is the variable that most determines the result, so it is always discussed in the diagnosis.
The report delivered within thirty days provides confirmed presence, average length of stay, perceived quality, emerging themes in the conversation and identified developments, such as scheduled meetings and qualified contacts generated.
Every relationship starts with a conversation. Tell us the context and the challenge, and we will respond with an initial reading of the scenario.
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