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ESSENCE — amano
From idea to matter.
Collaborative creation, limited collections and licensing with brands, designers, artists and artisans.
From idea to matter.
Collaborative creation, limited collections and licensing with brands, designers, artists and artisans.
Collaborating is no longer a creative exception and has become a growth strategy.
Collaboration between brands left the territory of the experiment and entered commercial planning. The vast majority of companies that began to collaborate more report a direct effect on sales, and the brand licensing market continues to grow consistently.
In Brazil, the movement is reinforced by data from the sector itself: the highlight of growth has been precisely made-to-measure, more exclusive lines and materials with their own narrative. It is the terrain of authorial collaboration.
The concept takes shape.
ESSÊNCIA — amano is the front of collaborative creation. It translates the house's repertoire into material, through collaborations with brands, designers, artists, chefs and artisans.
This is where the thesis stops being a text and becomes an object: a piece, a collection, a line, a material developed by four hands, an experience that can be eaten or inhabited.
Development of a piece or family of pieces in co-authorship with the brand, from concept to prototype, with its own narrative and photographic record.
Controlled circulation edition, with channel numbering and curation. Scarcity is part of the project, not a consequence of operation.
Conceptual and aesthetic guidance of an existing or new line, with definition of territory, materiality and language.
Transfer of a curatorial concept of the house for application in a product or space, with aesthetic governance and approval at each stage.
Mutual aesthetic and cultural assessment before any design. Not every brand should collaborate with the house, and saying this early saves time on both sides.
Definition of the idea that supports the piece. Without a concept, the result is a signature product, which is of no interest to anyone.
I work closely with the brand's actual production process, respecting manufacturing restrictions and exploring its possibilities.
Construction of text, photography and presentation material. The history of the object is part of the object.
Launch articulated with the other fronts of the house, from the JOURNAL to the VIVER meetings.
Remuneration models vary depending on the nature of the project and include participation in sales, royalties on the line and own publishing with an agreed division.
The first step is always a mutual assessment. Tell us what you do, how you make it and what you would like to create.
Every relationship starts with a conversation. Tell us the context and the challenge, and we will respond with an initial reading of the scenario.
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